Jasper AI / Jarvis AI Review: Is It The Best AI Copywriting Tool?

You're about to get a comprehensive Jasper.ai (Jarvis AI) review.

It's one of the leading artificial intelligence (ai) copywriting tools that helps with writing content quick. Primarily focusing on marketing copy (including blog articles), their homepage states that the tool is ‘your AI writing assistant [that] makes it fast & easy to create content for your blog, social media posts, landing pages, web pages, and more.'

Just like all AI content generators, fact-checking and monitoring the accuracy of content is necessary. But with its natural language processing (NLP), Jasper ai can write surprisingly good copy (check out Jasper AI vs Copy AI). When broken down paragraph by paragraph you can write blog articles quickly and the output is mostly pretty solid, especially when compared with other AI copywriting options.

With Jasper ai templates and recipes, it comes pretty close to generating a long-form blog post almost completely with AI. 

So, we decided to put it to the test with a full Jasper review. We heard the hype and wanted to see if it really is like the Iron Man suit for Tony Stark.

Let's see how the AI copywriting technology holds up. Is the content actually any good? Can AI content pass for human writers? Let's find out.

What is Jasper.ai?

According to Linkedin, Jasper.ai was founded in 2020 and has 8 employees, primarily located in Austin, Texas. 

For being around a little over 1 year, traction is looking pretty good. The team quietly raised a seed fund of $6 million for their artificial intelligence copywriting tool from a few different investors such as Foundation Capital and Hack.vc.

Who is Jarvis AI (Jasper) best for?

Jasper.ai is best for content writers of any sort, but particularly those creating long-form content, social media posts, ad copy, and other marketing copy on a daily basis.

Creating custom recipes and templates are some of my favorite features of Jasper.ai.

You can create your own repeatable ‘recipe' to use over and over again, and they also have general templates you can use if you just need to write content quick. 

It focuses primarily on a few different types of services:

• Write blog posts that can rank for SEO – Generate educational blog articles and meta descriptions that are keyword-rich and plagiarism-free
• Finish your first draft 2-5X faster – Speed up your content pipeline by writing 80% by Jasper and 20% edited by humans 
• Boost ad conversions with better copy – Easily write and test more Facebook or Google Ads variations to increase sales and improve ROAS
• Quickly write social media posts, Facebook group posts, comments, and more
• End writer’s block during content creation and leverage ideas from a robot – Stuck staring at a blank page? Relax and let Jasper write creative copy for you

Compared to all the other tools on the market, Jasper feels like it has momentum (check out Jasper vs Rytr – another popular AI tool). They are releasing a lot of new features helpful for generating content faster.

There is a lot of activity and they are truly dedicated to growing content.ai not just Facebook or Google ads copy, but to create long form content as well, and even scripts for YouTube videos. 

How To Use Jasper.ai 

It is very easy to get started using Jasper.ai and unlike a lot of ai software, there isn't much of a learning curve.

The platform also has the ability to scale for enterprises as well with unlimited project folders. Not only that, but their pricing is fair at $29/month or $24/month when paying annually.

They also have a lot of well-produced tutorials that can take you step-by-step through creating each type of copy that you need.

Here's a look at the inside of the Jasper ai tool and how to use a few of the features.

The first feature I tried was their template for “Explain It To a Child.” 

My goal was to take a rather complicated scholarly article and have it tell me what it says like an 8th grader. To start I just used a basic template. 

I copied text from a scholarly journal about “Memorandum on Design Oriented Information Systems Research.” The original context was boring and very difficult to read. 

Here are the results that Jarvis ai Review Generated

The results were not bad. Still a bit difficult to read, but a vast improvement. 

The biggest issue is it only allows you to put 600 characters in to be rewritten as an 8th grader. This limits you to just a paragraph or two at a time.

Next, I tested out the ‘Creating a full long-form blog post with long-form assistant' feature.

To start you have the option of starting from scratch using the Jasper commands, or you can use a guide that will take a post from start to finish.

I choose to use the guide for the first time.

It takes you through a series of questions next such as creating a title, keywords, and your first intro paragraph. It provides suggestions to make this easy. 

Initially, I was pretty impressed with the suggestions for the titles and intro paragraph.

Now getting to the blog posts. I was thinking that maybe ‘Boss Mode' would provide some amazing ai copywriting and create content on its own, but like all AI writers, it takes a little work. 

After spending some time learning the commands I could see how Jasper could really speed up your content writing initiatives. You just have to guide Jasper to give you what you want, it's not a 1 click solution. 

Jasper/Jarvis AI Review Grammar and Spelling

A lot of effort has gone into improving machine learning algorithms to produce more natural-looking content generation. It's not perfect yet, but artificial intelligence copywriting tools have become a lot better in recent years.

Grammarly is great for recognizing certain grammatical mistakes in your writing and flagging them for further consideration.

To keep consistent with some of our other AI tests, I created about 300 words to run through Grammarly. The content scored an 87, about average compared to our other tests. 

Grammarly itself isn't the best judge of content quality, but if you're familiar with the tool then you'll know this generally means the content is acceptable. It may just need a few changes to put it into your voice or to adapt it to your preferred style of writing.

Plagiarism

Plagiarism checkers are usually when using one of these tools.

When it comes to plagiarism with the AI copy generated by Jasper ai, Grammarly detected 20% plagiarism.

This seems a bit high, especially if you're used to checking longer blog posts for plagiarism. I find these usually come back with a 1 or 2% plagiarism rate (which is usually from totally unrelated content).

Accuracy

When it comes to AI-generated text, accuracy and truthfulness can be big issues.

For example, if you are writing a blog about survival knives, but the content comes back with kitchen knives, the reader is bound to be confused. Content accuracy is probably one of the biggest complaints I hear when it comes to AI-generated content.

Here's an example in this next screenshot.

To test how accurate Jasper is I asked the question ‘Can humans eat Poison Ivy'.

According to ScienceDaily.com, “If poison ivy is eaten, the digestive tract and airways will be affected, in some cases causing death.” My common sense also tells me this is not a good idea. 

According to Jasper, it's no big deal to eat poison ivy (I guess if you are a robot, it probably is ok?). 

Key Features

Jasper.ai also has a handful of other key features and benefits to help you create original content:

• SEO integration to rank for valuable keywords in search engines with their Surfer SEO partnership (Read our Surfer SEO Review)
• The tool can write and translate content in 26 languages
• Create Quora or Review responses
• Get content ideas, meta descriptions, product descriptions, and other helpful content in seconds
• Create high quality content for different formats including social media, video scripts, video titles, sales emails, and more
• Content improver – take existing content and rewrite it to make it more interesting, creative, and engaging with different copy variations

Jasper.ai (Jarvis AI) Review

All-in-all my first impressions and experience with Jasper.ai are that it can be a useful and helpful tool for the right person.

As I mentioned previously, the tool is easy to get started with, yet has the ability to scale for enterprises as well.  

If I was writing content full time, this tool could really help with putting pen to paper and getting started writing. But since accuracy isn't all that great, it doesn't really eliminate any research you would need to do to create an accurate blog post. 

The truthfulness and accuracy will need to be checked with certain topics – especially those relating to the health and well-being of people and animals. However, for the most part, it's OK.

Overall, I love the direction Jasper is headed. As with all AI tools, it's not “automatic” but has the potential for content writers to really speed up their daily tasks. 

Used in tandem with content improvement tools and the likes of Grammarly, I wouldn’t rule it out. Try the Starter Package to test it out for yourself.

Jasper.ai Pricing

Their Starter plan is $29/month or $24/month when paying annually. And their Pro plan is just $109/month (very cheap when compared to using multiple human writers to create new content).

Boss mode is Jasper.AI's most talked-about packages. Boss Mode takes your content creation output to the next level, mostly with good results.

While you can get started at $29/month in their basic package if you are wanting to create longer content you'll need to go with their “Boss Mode” package which runs $119/month. 

Jasper.ai Alternatives

If you don't think Jasper ai is right for you, there are plenty of AI copywriting software alternatives available.

Other AI ad copy and AI copywriting tools worth checking out include:

• Copy.ai
• Copysmith
• Crawlq
• Rytr
• ShortlyAI
• Writesonic
• Copy Shark

All of these AI copywriting tools are priced relatively closely with similar features, and also can also be tested with free trials.

We're just beginning to see what these AI-content tools can do, and I expect them to get a lot better in the near future.  We hope you found this Jasper review helpful.

Who knows where this will take online business and blogging? But I don't expect content writers and content agencies to be out of a job anytime soon!